A career-guidance franchise
At some point, everyone asks: ‘What should I become?’ Some people return to this question more than once.
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Career guidance, education and personal effectiveness
Six career-guidance trends for 2025
Punkt B co-founder Nata Novoselova explores the major trends shaping career choice in 2025.
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What is career guidance, and how can it change a life?
What happens when you are unsure which path to take—or realise that the path you chose is not yours?
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When parents’ opinions conflict with a child’s wishes
Veronika Vinokurova answers a difficult career-guidance question.
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What should a career practitioner read?
The books Nata Novoselova reads and recommends in her career-guidance practice.
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What if a client is unhappy with their career-guidance results?
Three kind, practical suggestions for handling a difficult outcome.
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Five key competencies for 2025
The world is changing fast. Which capabilities matter most for success in 2025?
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Why might career guidance fail?
Even an experienced expert and a proven method can sometimes produce the wrong result.
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Helping a client choose a career when they have no interests
A practical route for discovering interests when a client says that nothing engages them.
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Preparing for your first career-guidance session
A checklist for new practitioners before meeting their first client.
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Five essential skills for a career practitioner
The capabilities a successful career-guidance practitioner needs.
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Three key trends from Web Summit 2024
Insights from Lisbon for career-guidance and education professionals.
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How coaching can increase income
The case of Elena Shirokova.
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The mind-mapping method
A coaching tool for developing your career and professional network.
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Books about people in different professions
A personal selection from the Punkt B team.
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The GROW method: a path to a better environment
One of coaching’s most effective practical tools.
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How to actually achieve your goals
A closer look at the SMART method.
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A career-guidance case from franchisee Ekaterina Stolyarova
Career guidance is not only for people choosing a completely new profession.
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Three unconventional legal tips
Advice from the Punkt B team.
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Why do career practitioners struggle to find clients?
Let’s examine the most common causes together.
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How career practitioners can work with adults
Working with adults brings a different set of challenges from working with teenagers.
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Ekaterina Frolova’s career-guidance case
How our programmes help teenagers choose a career, believe in themselves and dream bigger.
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Combining social-media promotion with career guidance
How to attract clients and remain an ethical helping professional.
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How to raise prices without losing clients
How to communicate a price increase while preserving trust and loyalty.
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Weekend reading for career practitioners
A curated reading list for career-guidance professionals.
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Professions that disappeared
The world was once full of jobs that now seem exotic.
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Recruiter’s Day
Warm wishes to recruiters on their professional day.
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Where can a career practitioner work?
Several major fields where a practitioner can build a career.
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A selection of books about professions
A short new reading list from Punkt B.
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How do I understand who my client is?
Why do some clients return repeatedly while others disappear after the first contact?
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Six advantages of being a career practitioner
In an unstable and fast-changing labour market, this profession is becoming increasingly relevant.
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There is no money in my field—what should I do?
One of the questions our career practitioners hear most often.
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Coping with guilt about returning to work
Many parents know the guilt that comes with returning to work.
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Finding clients after the I Am a Career Practitioner course
A practical guide to where you can begin.
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Nutrition and self-care with an intensive work schedule
When work takes over, self-care is often the first thing to disappear.
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Adapting to new requirements and technology at work
New technology, requirements and processes can leave anyone feeling out of place.
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