01
Natalia Novoselova
Career-guidance practitioner, international conference speaker and creator of the Punkt B professional community.
Online professional development at Punkt B career-choice school
Punkt B programmes help teenagers make their first informed choice, adults change direction and practitioners build a new professional route. Since 2012, more than 20,000 participants from 15 countries have studied with the school.
Education licence No. 11610, issued 19 October 2020.Professional development programmes and online courses with certificates
Programmes for people choosing a career, helping others choose, or building an education business.
Online training
Career-guidance education
Courses, webinars, materials and a professional community for people working with careers and education.
Ready business
Punkt B franchise
Launch and grow a career-guidance practice with a tested programme, tools and team support.
Career guidance
Career Choice 3.0
Individual and group routes for teenagers and adults choosing education, work and a meaningful professional future.
Since 2012helping people make confident choices
20,000+programme participants
15 countriesour international reach
Licensededucation provider
Our approach
Choice is a skill
We do not assign a profession. We teach people to understand themselves, test hypotheses and make decisions they can revise as life changes.
- 01
Listen
Separate your own interests and values from other people’s expectations.
- 02
Explore
Test hypotheses about careers, education and possible futures.
- 03
Act
Build a route and take the next clear step.
International career-choice school
A leader in systematic career guidance
Punkt B creates an environment where teenagers and adults gain tools for a considered professional choice — one aligned with their values, interests and the realities of the labour market.
Project founders
02
Natalia Serpionova
Career consultant, serial entrepreneur, CEO of Punkt B and co-author of the school’s educational products.
03
Veronika Vinokurova
Psychologist, supervisor and educator specialising in cognitive psychology and decision-making.
Why people choose Punkt B
Graduate outcomes
Figures reproduced from the public source snapshot; the original programme names and cohorts determine their scope.
of Career Choice 2.0 graduates choose a profession they love
of I Am a Career Practitioner graduates begin earning from ₽50,000 per month
of partners using the Career Choice programme launched their first career-guidance business
of regional partners run 50+ client consultations per month in the source snapshot
Punkt B franchise
Build a profitable education business with the Punkt B team
Since 2012, the school has helped create and develop career-guidance projects in Russia and other countries. The model combines training, tested programmes, operating tools and professional support.
Explore the franchise →Free knowledge base
Read, watch and choose your next step
Your next step
Choose your next step with Punkt B
Nothing is stored on this website. You review and send the message in the chosen app.