In the early 20th century, when career guidance appeared, it was about choosing a profession for a person. Today we are talking about creating a career. As an expert professional, who studies sociology, psychology, pedagogy, andragogy (the science of adult education) and futurology (the field of sociology, which aims to predict social processes, predict the future of the Earth and humanity), I see the rapid pace of changes in the world around me. The professional now does not take measures like a tailor to choose a profession for the client, but acts as a personal trainer, helping the client to choose the best option financially and emotionally. Nata Novoselova, the author of the idea and co-founder of the International School “Punkt B”, talks about the trends of career selection in 2025.
Focus on Customer Individuality
In the 21st century, in the field of career guidance, specialization and focus on specific clients becomes a fundamentally important trend. A professional today should be able to measure the needs, psychological characteristics and values of the client.
Working with franchisees, we give them a diverse palette of tools. For example, these are tests, games, work with narratives, methods of practical philosophy, career coaching. It is important to focus on the characteristics and context of clients’ lives, such as: health, academic success, financial capabilities of the client, cultural characteristics, mentality, level of education. Our franchisees have an important module on limiting beliefs. Franchisees learn to work with limiting beliefs, both their own and customers’. The most common negative beliefs are: fear of making a mistake, imposter syndrome, perfectionism, fear of criticism and negative evaluation, the belief “I am not worthy of this / more”, fear of competition, fear of remaining unclaimed, the belief that higher education of the capital university is necessary for success. Emotional satisfaction from activities that can be obtained only by getting rid of negative attitudes is something that is worth paying attention to.
“The choice of a profession is a story about happiness” is one of the mottos of our School, which was invented by co-founder Veronika Vinokurova.
Development of supra-subject competencies
In addition to professional advice, one of the career guidance trends in 2025 is to help clients develop self-knowledge and self-esteem, the ability to make decisions, set and achieve goals, creativity in creating career narratives, and critical thinking.
Soft skills are a set of universal personal qualities and skills important for successful interaction with others and effective work. They include communication skills, ability to work in a team, leadership qualities, problem solving, critical thinking. In the field of career guidance, these are necessary skills. Our job as experts is to “teach customers how to fish,” not just to “give fish.”
Using AI at work
A professional should use artificial intelligence in their work, develop digital skills. The ability to compile high-quality proms (text query, instruction or input that a user sends to neural networks to perform a certain task) to improve performance is another trend in the field of 2025.
Prompt is necessary when preparing a conclusion for its clients. Professionals can also teach their clients to write prompts for their goals. Now the company is developing a new product: “Professional guidance and artificial intelligence”. It will formulate new meanings of the expert’s work today and how exactly to use the capabilities of AI in work.
Remote format
Despite the fact that in public and private educational institutions and structures, career guidance is conducted offline, in 2025 this profession largely migrated to online.
The ability to work from home is the prevailing factor in the demand for many professions, including career guidance. Statistically, most of our franchisees are women. They work from 15 countries, often combining work with motherhood. Remote format is the advantage of career guidance as one of the popular and popular professions in the field of consulting services.
Relevance of professions
In 2025, the labor market is constantly changing, new professions appear, and previously demanded ones are fading. In order to direct the client to the path of financial stability and career growth, it is necessary to regularly monitor these changes.
To this end, for example, we have developed a unique and regularly updated “Almanac of Professions”. It contains the most popular and promising professions. Thanks to this resource, the selection of professional areas for our clients has become faster and more efficient by 2.5 times.
Connection with many socially significant areas
There is a misconception that career guidance is only needed by a student. However, large corporations, the non-profit sector and international organizations need to adapt to the rapid changes in the world of professions.
Professionals are specialists who help employees of organizations to use human potential most effectively. And today, people are the main wealth. In the 12 years since Punkt B, we have:
• Identify the strengths and potential of employees in the business. Diagnosing competencies, interests and motivations of employees to determine who is in their place, and who should consider changing direction within the company;
• Worked with burnout through the development of resilience skills. Thanks to an individual approach and career opportunities, employees of the organization become more loyal and motivated. This reduces the risk of their professional burnout and dismissal;
• Adaptation of new employees: Professionals help beginners quickly get comfortable in the team and understand their prospects;
• We built individual career tracks: Developed personal development plans, taking into account business needs and personal ambitions of employees.
These trends reflect what is happening in the world and help to work in the field most effectively. We teach them to students on the course “I am a career specialist”, also took into account in the development of the franchise “Punkt B” and programs: “Selection of profession 3.0”, “Skill to learn”, “Burnout and resilience”. Thanks to tracking and regular implementation of modern trends, you can not only tell the client who he should be, but also help to find happiness in professional activity.