People leave because they see no future
You need a way to reveal growth options before employees search elsewhere.
Free mini-course for HR professionals
Reduce turnover and develop people inside the company
Use career-guidance methods to help employees see growth opportunities, build internal routes and stay engaged.
Start the course
This is relevant if
Burnout and motivation are recurring problems
You want structured conversations about strengths, meaning and professional direction.
Career paths are missing
You hire and onboard well but need tools for internal mobility and talent development.
What career guidance adds to HR
Lower avoidable turnover
Help employees see realistic internal opportunities and make informed development decisions.
Career-path design
Connect strengths, interests, roles and learning into a visible route.
Motivation conversations
Move beyond generic retention interviews to evidence-based professional dialogue.
Talent development
Support internal mobility and make development plans more personally meaningful.
Punkt B
A practitioner market reference
₽80,000/month
Source-page hh.ru reference for career practitioners; HR outcomes depend on the organisation and implementation.
6 lessons
Six lessons — from theory to practice
01
Who a career-guidance practitioner is
- Why the profession is in demand
- Who practitioners work with
- Skills to develop before meeting clients
02
How practitioners work
- Three stages of client work
- Types of diagnostic and conversational tools
- Observation, listening and questions that produce useful evidence
03
Practitioner competency map
- A practical benchmark for new and experienced specialists
- Real cases and an express self-review
- Professional boundaries and responsible practice
04
Career-guidance game · practice
- Try a diagnostic game as a client
- Identify your own choice factors
- See why play can reveal motivation and work preferences
05
What kind of practitioner are you? · practice
- Explore your communication style
- Identify professional strengths
- Use the PCM framework as a reflection tool
06
Income, promotion and real cases
- Services and formats clients pay for
- Channels practitioners use to find clients
- First steps without waiting for perfect confidence
✓ Complete the course and receive a certificate for your professional portfolio.
Punkt B experience
Turn retention into meaningful development
Try the methods and assess how career guidance can strengthen your HR practice.
Your next step
Register your interest
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