For the wonderful story about Buybrand Expo, we thank one of our founders Nata Novoselov, who personally took part in it!
How do you talk about participating in an exhibition to inspire others?
As the author and owner of Punkt B School, I have a difficult task to write about our participation in Buybrand EXPO 2024, which took place on November 5, 6 and 7 in Moscow.
So why is this a difficult task?
I want to talk about this event so that next year there will be more projects in the field of education and additional education.
What is important is that I personally participated in the exhibition.
Interesting experience, I'll tell you.
Therefore, my story will be as honest as possible and will definitely be very useful to other entrepreneurs and people who only plan to become such and who plan to take part in such events.
A small spoiler - take part in exhibitions is necessary!!
I'm screaming almost loudly here.
Unfortunately, this year there were several times more projects of EDU missile defense [not to be confused with our channel Pro EDU in Telegram]. What we conclude is that hot dogs [really tasty] and burgers [ooh really tasty] are very understandable to most would-be entrepreneurs! But my article is for those who do not need “just business, no matter what – the main money would bring...” [a direct quote from one of my interlocutors].
Our business and our franchise are not just business!
This is a story about the future, about meanings, about a cool community and about the desire to solve some very difficult problem.
What is the most important thing, my friends? Right!
Education.
If a person does not learn, he stops. The life of the world is the life of the world. Now someone will think that if a person does not eat, he dies. It's hard to argue here! But! In this context, I am certainly talking about... the representation of franchise businesses in the field of education and additional education. Not enough! They are many times less than cool businesses in the section “cafes, restaurants, food”. And here, friends, begs an interesting question: why do authors and leaders of educational projects rarely think about scaling their business through a franchise?
But back to the exhibition!
What is Buybrand EXPO?
In short, this is the largest international forum and exhibition on franchising.
The organizers set very cool goals.
Including such – to make sure that in our country there are more businesses that are opened by franchise.
And how many businesses in Russia now operate on a franchise?
At the exhibition called such analytics — today in Russia only 3% of businesses operate on franchise. I would like to see at least 15% in the future.
Let me share with you some important figures about the exhibition:
There were 200 companies. We are very proud that this year’s School B was one of them.
The investment range of franchises that were presented at the exhibition ranged from 300.000 rubles to 500.000.000 rubles.
In three days, 5,578 people visited Buybrand EXPO.
I feel like I’ve talked to 1000 people in person!
But what's important is, friends, it's not how many people you've met at the exhibition.
The bottom line... in the phones and email addresses you were left with!
Lifehack number one: It doesn’t matter how much communication you have. How many people want to leave your contacts? Therefore, communicating with ANY visitor at the exhibition, be sure to ask to leave you contacts.
Visitors came and flew from 78% of Russian regions.
There were also guests from Saudi Arabia, Turkey, UAE, Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan and Turkmenistan.
International School "Punct B" visited the international exhibition.
It makes sense.
How did we get there?
Time for the second life hack:
We got there thanks to the support of the organization My Business [in Novosibirsk].
On the website "My Business" there is a section about the services that an entrepreneur can receive from an organization.
And there is a subsection "Participation in exhibitions."
Filling out the application and passing the selection, we got to the collective stand of the Novosibirsk region.
And this is an incredibly enjoyable moment! As a rule, everything you save is earned!
To be honest, it is difficult to participate in such events: both physically and emotionally.
I am a very sociable person and very energetic.
So I thought until 3 days Buybrand EXPO 2024!!!
Three days on their feet and a sea of communication with completely different strangers and now I envy the neighbors who invited young, beautiful, energetic girls and guys to their stand!
And then time for the third life hack: at the exhibition it is important to be in a team, at least 3 people.
Great if you have an owner or director!
And plus two active, young, beautiful. It can be your sales managers, your partners, actors, models!
The most important thing at the exhibition is the energy and drive of the participant!
In conclusion, I want to return to my question.
Why do authors and leaders of educational projects rarely think about scaling their business through a franchise?
One of my interviewees helped me answer.
Because in educational businesses, owners usually created their own “product” and are very afraid and worried that their program, technology, method, approach ... will not work well ... without them.
Friends, colleagues, authors of educational projects and ideas of educational projects, I appeal to you with an important request – be brave!
Think immediately about how to “package” your idea, project, business into a franchise and... scale to the whole world. Peace.
Because it is education that will save the world.
I know exactly.
Great exhibitions, everyone!
