You already practise career guidance
Add current tools, serve clients better and strengthen the value of your work in 2026.
Modern career guidance 2026
A new approach to a helping profession in the age of AI and rapid change.
Veronika Vinokurova · Natalia Novoselova
Punkt B
Enter the field without discarding your experience
The webinar shows how to combine learning with current work and use an existing professional background as an advantage.
This webinar is for you if
You are a psychologist, coach, tutor, HR professional or educator
Add a service with a clear client outcome and distinguish your practice.
You are looking for a new niche or additional income
Explore a helping profession online or offline without a dramatic, high-risk transition.
After the webinar, you will understand
Why the field is growing
How economic uncertainty and AI are changing demand for career guidance.
Which trends and client requests matter
Use current tools to become relevant and increase the value of your service.
What makes career guidance different
See who the structured, result-oriented practice suits — and who it does not.
How financially sustainable practices work
Review services, formats, client acquisition and the practitioner’s income ladder.
Programme
Five parts about the profession in 2026
- 01
Reality without myths
All-age clients, AI integration, career crises and the trends behind demand.
- 02
Current client needs
The questions clients bring and why career support stays relevant in a crisis.
- 03
Top five working tools
Practical methods — and fashionable tools with weak reputations to avoid.
- 04
Difference from other helping professions
Why career guidance can be structured, predictable and suitable for a first private practice.
- 05
Real starting stories
A live conversation with practitioners who entered the field only months ago.
Speakers
Veronika Vinokurova
Punkt B co-founder, psychologist and product-development lead.
Natalia Novoselova
Founder and owner of Punkt B; career-guidance practitioner and education entrepreneur.
Learn what career guidance looks like in 2026
Explore the profession, current tools and realistic routes into practice.
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