You are exploring a new profession
Help people online or offline and add a new direction without abruptly changing your life.
Free introductory course
Modern career guidance
Enter a meaningful helping profession built for a changing world of work — with real tools, market evidence and routes into practice.
Get course access
This course is for you if
You are a psychologist, coach, HR professional or educator
Add an in-demand service and distinguish your practice with systematic career tools.
You already work with career questions
Expand your toolkit, improve client value and create a more stable practice.
What the introductory course gives you
A look inside the profession
See real tools, cases, conclusions and stages of client work.
Market and future trends
Understand why demand is growing and which client needs are changing.
Modern methods and AI
Separate useful approaches from myths and see how practitioners use technology responsibly.
Income models
Learn which services clients buy and how individual, group, online and offline formats differ.
Client acquisition
Understand ethical promotion and service presentation without aggressive selling.
A practical starting route
Move from curiosity to the next concrete professional experiment.
Punkt B
How practitioners build income
₽80,000/month
Average career-practitioner income stated on the source page with reference to hh.ru. Actual income depends on market, format and workload.
3 lessons
Three lessons about modern career guidance
01
Trends, opportunities and the future of the profession
- Why career guidance extends far beyond school tests
- Myths that hide the profession’s real opportunities
- Market shifts creating demand for practitioners
02
Tools, clients and working formats
- Five methods that produce useful results
- How practitioners use AI in their work
- Client requests and the behind-the-scenes workflow
03
Financial strategy, promotion and sales
- Services clients pay for
- Formats that support recurring income
- Frequent launch mistakes and practical first steps
✓ A certificate confirms completion of all three lessons.
Why begin with Punkt B
Explore the profession before making a larger commitment
Use the free lessons to decide whether modern career guidance belongs in your professional route.
Your next step
Register your interest
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