How to assess the potential of the education market? Is education really a promising and sought-after field?
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The population of Russia today is just over 146 million people. Almost all of them are potential learners.
Why? The answer in the research data*:
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● In 2022, the global trend for lifelong learning will continue.
More than 40% of the population in the Russian Federation is already covered by continuous education (and this figure is growing annually);
● The amount of paid educational services per capita in the Russian Federation is increasing by 6% annually;
● In 2022 and 2023, the growth of state spending on education (1.2 trillion rubles) will continue;
85% of Russians are ready for retraining, and 44% - for the development of a new profession;
● Every second Russian in 2022-2023 plans to independently (at the expense of the employer) take courses or trainings;
● Today, the cost of Russian families for the education of children is about 20% of the budget.
84% of schoolchildren in the Russian Federation prepared for admission and delivery of the exam on paid programs.
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The beginning of a new academic year is the best time to plan, reflect and communicate about the development of your profession or the launch of your project. The best time for change and new.
We have a hypothesis that out of the 146 million population of the Russian Federation, almost everyone needs either a good education or a good career guidance.
* Sources of information:
● The series of collections “Education in figures” of HSE;
Research center of the Super Job portal (data from spring to summer 2022);
● Researches of MAXIMUM Education (parental crops following the results of the 2021-2022 academic year).