Sales funnel: a few theses from the live broadcast with marketer Alena Pintelei, which can be viewed here →
Very useful ether not only for professional professionals, but also for all professionals who want to raise their sales and build a clear funnel.
The broadcast was conducted by Natalia Serpionova, co-founder of Punkt B, entrepreneur and business mentor and guest - Alyona Pintilei, current Internet marketer, producer, entrepreneur, blogger.
1. How do you build a sales funnel? Where to start?
If you have had at least 1 sale in your life, then the sales funnel is already there. How it works: A person is interested in your product, comes to you and buys the product. The point of building sales funnels is to realize how a person goes along this path, what stages pass and where you lose them.
And you need to start with the understanding that the funnel is not higher mathematics. You already have a sinkhole. You just need to learn how to influence the client’s path.
2. Customers don’t know what to do with it, I don’t know.
If you get 1,000 subscribers, you don’t know what to do with them. And you can't monetize it. You can buy advertising, but what do you do next?
First, think about what you will do with people. Build a ready-made system and people will come to it. A clear path that you will take your customers.
3. Understand what you're selling
Sometimes people don’t understand what they are selling. For example, you can buy all the equipment for blogging. You can buy ads from bloggers. But what are you selling? Ask yourself this question and understand why you are doing this.
4. Is a low check bad?
Nope. In fact, it's cool when an expert has a product on both a low check and a high one. This keeps your customer’s attention as long as possible. Remember that funnels are a flexible tool (what worked a year ago may still work today).
Sales on a high check is a specific algorithm, a mechanism. A low check is also a tool. If both options are built into a business system, the total result will be cool!
There are also self-sustaining funnels. This is when the traffic goes to a product with a low check, it pays off, and you already make the rest of the money from those customers who buy products for a high check.
Remember, the first sale pays for the traffic. It should be small, inexpensive, but super-useful for the customer to come back to you. More than once.